Frequently Asked Questions

Everything you
want to know

Plain answers to the questions we get most often about AI visibility, our process, and what to expect when you work with us.

What Is AI Visibility

What is AI visibility and why does it matter?

AI visibility is how often — and how prominently — your brand appears when AI assistants like ChatGPT, Claude, Perplexity, and Gemini answer questions in your category. When a buyer asks "what's the best project management tool for remote teams?" or "which CRM do enterprises use?", AI visibility determines whether your brand gets recommended or not.

It matters because AI assistants are rapidly displacing traditional search for research and buying decisions. Buyers trust AI recommendations. If you're not in the answer, you're not in the consideration set.

How is this different from SEO?

Traditional SEO optimizes for clicks on a list of links. AI visibility (also called GEO — Generative Engine Optimization) optimizes for inclusion in a generated answer. The signals are different: AI models weight entity authority, citation quality, structured data, and how your brand is discussed across trusted third-party sources — not just on-page keyword density.

You can rank on Google page one and still be invisible to AI. And brands with modest SEO footprints can achieve strong AI visibility if their authority signals are right. They require parallel but distinct strategies.

Do I need to be on Google first before AI platforms will recommend me?

No. AI platforms draw from a wider pool of sources than Google's index. Review sites, industry publications, community forums, newsletters, podcasts, and structured data feeds all contribute to AI recommendation signals. We've taken brands from zero AI presence to top-three rankings in their category without touching their Google ranking at all.

Which AI platforms do you optimize for?

Our standard sprint covers ChatGPT (GPT-4o), Claude (Anthropic), Perplexity, and Gemini. These four account for the vast majority of AI-driven research queries today. We track and optimize for all four simultaneously, since each has slightly different recommendation logic — and a brand that dominates all four is nearly impossible to displace.

How It Works

What exactly do you do to improve AI visibility?

Our 3-week sprint runs four workstreams in parallel:

1. Reddit engagement — We engage in 20+ high-intent threads where your category gets discussed. Reddit is the single most-cited source by ChatGPT and Perplexity — being there is non-negotiable.

2. Review site placements — We coordinate placements on G2, Capterra, and category-specific review sites, using the language and structure AI models actually pull when generating recommendations.

3. Listicle inclusions — We pitch your brand to publications running "Top X tools for [your category]" articles. Listicle citations are the highest-leverage inclusions — AI models scrape them constantly.

4. Journalist outreach — We pitch the specific authors whose work AI models already cite in your category. One placement in their next article puts you directly in the AI training pipeline.

How do you measure AI visibility?

We run a structured audit across ~200 buyer-intent queries in your category, tracking brand mention rate, mention position, sentiment, and citation presence across all four major AI platforms. We express this as a visibility score (0–100) and a share-of-voice percentage relative to your top competitors. You get a baseline score on day one and updated scores at day 21 and day 45.

Do you write content for us, or do you need us to?

We handle all content creation as part of the sprint. You provide a product brief and answer a short intake questionnaire. We do the rest — writing, placing, and optimizing every asset. We'll share drafts for approval before publication, but you don't need to produce anything.

Will this affect my existing website or SEO negatively?

No. Our work is entirely additive — we're building external signals and new assets, not modifying your existing site in ways that could create SEO risk. Many clients see a modest uplift in traditional search as a side effect of the authority signals we build, since the sources we place your brand in tend to have strong domain authority themselves.

Results & Timeline

Why do you guarantee results in 21 days?

21 days is the window in which AI models start updating their recommendation patterns based on new authority signals. Unlike Google's crawl cycle, AI platform training and RAG pipelines refresh more frequently — the signals we build (Reddit engagements, review placements, listicle inclusions, journalist outreach) propagate into recommendations within weeks, not months. First citations typically appear by day 21. Full cross-platform visibility across all 4 AI models is guaranteed within 90 days.

What kind of results can I realistically expect?

Our median outcome is a 4.1× increase in AI mention rate across all four platforms. First citations typically appear within 21 days. Brands starting from zero visibility typically reach a 60+ visibility score. Brands that already have some presence typically reach category leadership (top 3) on at least two platforms. Full cross-platform visibility is guaranteed within 90 days. Results vary by category competitiveness and existing brand authority.

What happens after the 3-week sprint ends?

The signals we build are persistent — they don't disappear when the engagement ends. Reddit threads stay indexed, review placements remain live, listicle inclusions keep getting scraped. Many clients see continued organic growth after the sprint as authority compounds. We offer ongoing monitoring and quarterly refresh engagements for clients who want to maintain category leadership as competitor activity increases.

Pricing

How much does a sprint cost?

One plan: $1,199 one-time. No tiers, no upsells, no setup fees, no recurring charges. You get the full 3-week sprint — Reddit engagements, review placements, listicle inclusions, and journalist outreach — with first citations in 21 days and full cross-platform visibility guaranteed in 90.

Is there a setup fee?

No setup fee. The free AI visibility audit we run before engagement is included at no cost, and there's no onboarding charge on top of the sprint fee.

Do you offer refunds?

All fees are non-refundable once work has commenced, consistent with our Terms of Service. Because we begin building signals immediately at engagement start, costs are incurred from day one. If you have concerns about fit before engaging, we strongly encourage you to review your free audit results thoroughly — they give you a clear picture of your baseline before any commitment.

Platforms

Can AI models be directly told to recommend my brand?

No — and anyone who claims otherwise is selling something that doesn't exist. AI recommendations are generated dynamically from training data and real-time retrieval, not from hardcoded lists. The only legitimate way to improve AI visibility is to improve the underlying signals that AI models use to form their answers: authority, citations, entity clarity, and structured content. That's exactly what we do.

Does this work for any industry or category?

Our methodology works across B2B SaaS, professional services, consumer brands, healthcare tech, fintech, e-commerce, and more. The highest-leverage use case is any category where buyers consult AI before making a purchase decision — which now covers most considered purchases above $500. If you're unsure whether your category is a fit, the free audit will tell you exactly how actively your buyers are using AI to find solutions like yours.

What happens as AI platforms change their models?

We track platform changes continuously. When OpenAI, Anthropic, Google, or Perplexity update their models or retrieval logic, we adjust our signal strategy accordingly. Part of what you're paying for is our ongoing research into how each platform recommends brands — clients on retainer get priority updates whenever we detect meaningful platform behavior changes.

Working With Us

How do I get started?

Fill out the intake form at peakmention.com/intake. It takes about 4 minutes. We'll review your category, map the sources AI cites in your space, and send a personalized walkthrough within a few hours. One-time payment of $1,199 — no recurring fees, no setup costs.

How much time will this require from my team?

Minimal. Fill out the intake form, answer any follow-up questions we have, and review any content we send for approval. Everything else — the Reddit engagements, placements, outreach, and reporting — is handled by us. Most clients spend less than 1 hour total across the full sprint.

Do I need to give you access to my website or systems?

For the core sprint: no. All of our initial work is external to your site. For the crawlability infrastructure workstream (implementing llms.txt and structured signals), we'll need either CMS access or a developer available to implement a small set of changes — typically under 2 hours of dev time on your end.

Can you work with our existing marketing agency?

Yes. We integrate well alongside existing SEO, content, and PR agencies. Our work is additive and non-conflicting. We'll provide a brief for any agency partners so our efforts are coordinated. If you have an existing content calendar or brand voice guide, share it with us and we'll write within it.

Still have questions?

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